Sony Fair 2008 starts in Taipei, Taiwan with “HD Entertainment Park”

Friday, April 4, 2008

The fifth annual Sony Fair, established and organized by Sony Taiwan Limited in Taipei, Taiwan since 2004, started at the North Square of Taipei 101 near the TWTC Hall 3 from April 3 to 13. With more opportunities and chances of Blu-ray and High-definition markets, the organizer named its theme slogan with “High-definition Entertainment Park”.

Since the Sony Fair was established in 2004, several brand new AV-media products made their stages at this show and took good effects in it. And this time, after winning the consumer market in the optical storage battle, I’m proud to announce that “Not only Sony, all our groups are BACK“! With several varied and new technologies, the lifestyle changed rapidly with modern people. A typical example is the invention of LCD Television, that drove the high-definition becoming the mainstream in this digital AV-media era. Since I visited Taiwan 2 years ago, I saw several future miniatures from Blu-ray and high-definition AV-media products. Finally in this [digital AV-media] era, this dream became reality and several accessories like digital cameras and recorders also integrated with those new technologies above and showcased in this fair.
This year of Sony Fair with the main theme of “HD Entertainment Park”, showcased not only newly-launched Sony ? , but also BRAVIA, showcased at 2007 Taipei IT Month, games and consoles of PS3 and PSP, showcased at 2008 Taipei Game Show and 2008 Softex Taipei. Because of marketing strategies [by Sony], we [Sony] brought up opportunities and achievements for high-definition markets like Sony Pictures Entertainment, Chunghwa Telecom, and Public Television Service, who produced several HDTV programs with different styles. By the way, the “Audio Gallery” showcase varied ways to enjoy digital music like Walkman, integrated with Bluetooth technology recently, will be released in the middle of April 2008.

Not only executives supported this show, and high-definition AV-media showcases, but Sony BMG Taiwan will also invite several vocalists to hold some mini concerts in the Sony Fair 2008 to bring up the visitors during holiday nights.

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